Craig Welch

  PARTNER
craig@blackmosspartners.com
London
   
 
 

Craig Welch’s focus is Brand Positioning, Value Proposition and Client Engagement Strategy for BlackMoss, including Content Strategy, Messaging, Client Segmentation and Event Strategy.

Craig’s career has been centered around leading companies such as J.P. Morgan Chase, AllianceBernstein, Bloomberg and MSCI in building their brands and giving them a competitive edge using innovative marketing strategies enabled by digital technologies and platforms.

Craig is based in London with BlackMoss.

 CRAIG'S LATEST INSIGHTS
  LEADERS LOUNGE PODCAST

Preparing for the Worst is Best

AllianceBernstein’s Head of Global Tech & Ops, Karl Sprules, discusses his firm’s approach to navigating through the COVID-19 Crisis. Now more ever it is important for these leaders to solve how to navigate an emerging ‘new normal’ across technology, operations, people, and process.

Rethink leadership >

 THE CMO SHOW | Raconteur Agency

Making Brand Activism Count

Raconteur’s The CMO Show speaks with BlackMoss’ Craig Welch about the recent BLM movement, how brands should respond to social movements and who is getting it right in the wake of so much social change this year.

Program replay >

 CLIENT ENGAGEMENT STRATEGY

Agile Should No Longer Be a Stretch

Bob Marley once said, “You never know how strong you are until being strong is the only choice you have.” This message from the legendary reggae artist rings especially true during these times of crisis and uncertainty.

Rethink agile >

Despite years of diversity programs and pledges, the killing of George Floyd could just be the tipping point that compels the financial services industry C-suite to finally begin building more equitable, inclusive cultures for black professionals.

Rethink purpose >