Getting a new financial product, solution or brand to market quickly and successfully is not easy, especially for firms that may not have the internal resources, expertise or simply the bandwidth to develop and coordinate a strategic go-to-market plan. BlackMoss helps your team align around the three elements central to the success of your launch.

- A clear value proposition and commercial strategy for your product

- A compelling go-to-market story—captured in a comprehensive positioning playbook and visualized for key promotional channels system

- A roadmap to align and sequence your resources to get to market quickly and efficiently.

We help you to orchestrate your go-to-market, training teams on key messages, helping them translate the strategy into integrated sales and marketing campaigns, and handing off the go-to-market roadmap to appropriate internal owners. We also help you achieve key stakeholder buy-in for the plan and maintain it throughout the initiative.

In 60 to 90 days, the portfolio brand is ready to relaunch—allowing you to engage customers sooner, accelerate value creation and create positive buzz around your product and brand.

BlackMoss works with senior teams across financial services, including asset managers, ETF issuers, financial information providers and FinTech start-ups—and with private equity and venture firms that invest in them—to position the m for growth. We employ a process that draws on our deep knowledge of these industries and our strategic expertise in positioning and marketing financial products and brands. 

Aligning on a New
Go-to-Market Story.

Our experience drives transformational results.

Let’s talk. Larry Black, larry@blackmosspartners.com