Cristina is a senior global head of marketing with 20+ years of experience across Banking and Asset Management. She has spent her career developing and executing winning go-to-market strategies across international markets in the UK, Continental Europe, Americas & APAC.
She develops and executes growth strategy solutions, driving brand development, successful business restructuring, building high-performance cross-cultural teams. She’s particularly driven to embrace change and challenge the status quo through new digital and AI innovations by collaborating with internal leaders, global partners and strategic alliances.
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