February 2021 | Virtual First Selling
Panel Participants
Martin McGovern
CMO Consultant
Martin has spent 25+ years' leading branding, marketing and communications programmes with some of the World's most successful financial services businesses including Barclays, Merrill Lynch, BlackRock and Standard Life. Consulting independently and as a Fractional CMO with gigCMO he is skilled in driving growth and profitable market share through go to market plans and optimising insight, creativity and campaigns to increase brand and product awareness. He's a leader with a collaborative style, able to forge strong relationships and build consensus across all organisational levels.